Sources of Ethics - 20199 Words

TABLE OF CONTENTS 1.0- JOHN STEINER AND GEORGE STEINER SIX PRIMARY SOURCES OF ETHICS: 6 1- Religion: 6 2- Genetic Inheritance: 8 3- Philosophical Systems: 8 4- Cultural Experience: 8 5- The Legal System: 9 6- Codes of Conduct: 9 2.0- EXPLANATION OF THE SOURCES OF ETHICS: 10 2.1- RELIGION: 10 Teaching business ethics 12 2.11- Impact Of Religiosity: 13 2.12- Ethics Of Islam: 14 Nature of Islamic Ethics 17 The Human-Environment Relationship: 20 The Sustainable Care of Nature: 22 The Practice of Islamic Environmental Ethics: 22 2.14- Ethics And Other Religion: 25 2.2- GENETIC INHERITANCE: 31 2.21- LINKAGE OF GENETICS AND ETHICS: 32 Introduction: 32 HumGen: 37 Nuffield†¦show more content†¦The question her concerns the applicability of religious ethics to the business community. 2- Genetic Inheritance: In recent years, social-biologists have lots of evidence and arguments to suggest that the evolutionary forces of natural selection influence the development of the traits such as corporation and alteration that lie at the core of our ethical systems. 3- Philosophical Systems: To the Epicureans, the quality of pleasure to be derived from an act was the essential measure of its goodness. The Stoics, like the Puritans and many contemporary Americans, advocated a disciplined, hardworking, thrifty lifestyle. These philosophies and others, like those cited earlier, have been instrumental in our societys moral development. 4- Cultural Experience: Here, the Steiner’s refer to the rules, customs, and standards transmitted from generation to generation as guidelines for appropriate conduct. Individual values are shaped in large measure by the norms of the society. 5- The Legal System: Laws represent a rough approximation of societys ethical standards. Thus, the law serves to educate us about the ethical course in life. The law does not and, most would agree, should not, be treated as a vehicle for expressing all of societys ethical preferences. 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Drug Monitoring Program Free Essays

While the war on drugs has seemingly gotten better, there is a certain type of drug that is becoming increasingly difficult to keep track of and control. Most people would have never thought that pharmaceutical drugs would be the cause of more deaths in the state of Florida than heroin and cocaine related deaths combined in 2007. Nearly 550 of those death happened in the Tampa Bay area, leading this to becoming one of the biggest drug abuse crisis in quite some time. We will write a custom essay sample on Drug Monitoring Program or any similar topic only for you Order Now A drug monitoring program would be such a program that keeps track of the dispensing of pharmaceuticals, mainly controlled substances, that would potentially disable distribution of street drugs, put a halt to â€Å"doctor shopping†, put doctors that write fake scripts under the radar, hopefully reduce the amount of people that become dependent upon narcotics and diminish the number of people of overdosing on these lethal prescription drugs. A study was conducted by an independent contractor to assess the proficiency of drug monitoring programs. The research showed that in states where a drug program was in place the supply of illegally obtained pharmaceuticals and the likelihood of abuse was significantly reduced. The study also showed that if law enforcement, rather than health oriented officials, were the ones to monitor the information there was a greater chance of success in reducing pharmaceutical abuse. Florida is currently one of the only states that does not have a drug monitoring program in place. For years, lawmakers in Florida have turned down such programs saying cost and privacy as their main concerns. Even the federal government has offered the state money, many states have already bought in; however, Florida has not. Some lawmakers state â€Å"programs are too expensive† and worry about â€Å"placing private patient information in the hands of the government† (Tisch, VanSickle, 2008). Thirty four other states, however, do have programs in place. Surrounding states such as: Alabama, Kentucky, Louisiana, North Carolina, South Carolina, Tennessee and Texas all have drug monitoring programs. Kentucky’s KASPER program â€Å"started in 1999 as a fax-based system and in 2005 was converted to the first self-service, Web-based system of its kind. It tracks all schedule II-IV controlled substance prescriptions dispensed by licensed pharmacists within the common wealth and helps medical practitioners physicians, pharmacists and law enforcement fight â€Å"doctor shopping.† A KASPER report shows all scheduled prescriptions for an individual over a specified time period, the prescriber and the dispenser† (KASPER grant release, 2008). Additionally, Indiana’s INSPECT program require licensed pharmacies in Indiana are required to report dispension of schedule II controlled substances. In early 2004, grant funding through the Harold Rogers grant program, helped create INSPECT in its current form. Additional funding for the programs is provided by the state itself and all data collection and maintenance are handled in-house, meaning information is only accessible to registered users and through a secure Web site connection that is run by program staff. With the death toll rising, along with the number of those addicted, it would be impossible for me as a member of the health care community to deny the obvious need for a drug monitoring program in Florida. Before reading the plethora of articles available on the subject, I knew there was a problem; I suppose I just wasn’t aware of how severe it really was. I am shocked it has gotten to the point it has without intervention and to be honest a bit embarrassed of the burden we have become to surrounding states. I don’t have experience dealing with pharmaceutical abuse in my nursing practice as of yet. I do, unfortunately, have experience dealing with the all too commonly abused oxycodone in interpersonal relationships. I have seen the damage it can do to people firsthand. The way it can slowly steal someone you love, replacing them with someone you don’t know at all. These drugs can have incredible therapeutic benefits if used in the context intended, but are too often used for reasons far beyond detrimental. I truly hope the information I have learned doesn’t ever make me doubt anyone who says they are in pain, but I can’t see how it won’t. I will not, however, deny anyone in my care pain relief if they say they need it. How to cite Drug Monitoring Program, Papers

Region Contrast between New England and the Mid Atlantic free essay sample

Eastern Algonquian languages. Prominent tribes included the Abenaki, Penobscot, Pequot, Mohegans, Pocumtuck, and Wampanoag. Prior to the arrival of Europeans, the Western Abenakis inhabited New Hampshire, New York, and Vermont, as well as parts of Quebec and western Maine. Their principal town was Norridgewock, in present-day Maine. The Penobscot lived along the Penobscot River in Maine. The Wampanoag occupied southeastern Massachusetts, Rhode Island, and the islands of Marthas Vineyard and Nantucket. The Pocumtucks lived in Western Massachusetts, and the Mohegan and Pequot tribes in the Connecticut region. The Connecticut River Valley, which includes parts of Vermont, New Hampshire, Massachusetts and Connecticut, linked different indigenous communities culturally, linguistically, and politically. Relationships between colonists and Native Americans alternated between peace and armed skirmishes, the bloodiest of which was the Pequot War in 1643, which resulted in the Mystic massacre. After the War of Independence, New England ceased to be a meaningful political unit, but remained a defined cultural region consisting of its now-sovereign onstituent states. By 1784, all of the states in the region had taken steps towards the abolition of slavery, with Vermont and Massachusetts introducing total abolition in 1777 and 1783, respectively. The states of New England have a combined area of 71 ,991. 8 sq m, making the region slightly larger than the state of Washington and larger than England. Maine alone constitutes nearly one-half of the total area of New England, yet is only the 39th-largest state, slightly smaller than Indiana. The remaining states are among the smallest in the U. S. , including the smallest state, Rhode Island. The Mid-Atlantic, also called Middle Atlantic States or the Mid-Atlantic states, form a region of the United States generally located between New England and the South Atlantic States. Its exact definition differs upon source, but the region often includes Delaware, Maryland, New Jersey, Pennsylvania, Washington D. C. , New York, Virginia, and West Virginia. North Carolina is sometimes also included. When discussing climate, Connecticut is often included with the mid-Atlantic region. The Mid-Atlantic has played an important role in the development of American culture, commerce, rade, and industry. The explorer Giovanni da Verrazzano was the first European since the unenduring Norse colonization of the Americas to have explored the Atlantic coast, travelling from what is now called The Carolinas to Newfoundland. He entered what is now called Lower New York Bay in 1524, greeted by what are presumed to have been the Lenape in canoes, the Native American people who long inhabited that area. Henry Hudson later extensively explored that region in 1609 and claimed it for the Dutch, who then created a fur-trading post in Albany in 1614. Jamestown, Virginia was the first permanent English colony in North America seven years earlier in 1607. From early colonial times, the Mid-Atlantic region was settled by a wider range of European people than in New England or the South. The Dutch New Netherland settlement along the Hudson River in New York and New Jersey, and for a time, New Sweden along the Delaware River in Delaware, divided the two great bulwarks of English settlement from each other. The original English settlements in the region notably provided refuge to religious minorities, Maryland to Roman Catholics, and Pennsylvania to Quakers and the mostly Anabaptist Pennsylvania Dutch. In time, all these settlements fell under English colonial control, but the region continued to be a magnet for people of diverse nationalities. New England is characterized by extensive use of seafood and dairy products, which results from its historical reliance on its seaports and fishing industry, as well as extensive dairy farming in inland regions. Many of New Englands earliest Puritan settlers were from eastern England, where baking foods such as pies, beans, and turkey were more common than frying as was the tradition elsewhere. Two prominent characteristic foods that are still native to New England are maple syrup and cranberries. The traditional standard starch is potato, though rice has a somewhat increased popularity in modern cooking. Although known for limited spices aside from ground black pepper, parsley and sage are common, with a few Caribbean additions like nutmeg. Due to the reliance on dairy, creams are standard. The favored cooking techniques are stewing and baking. Native American foods and cooking methods such as corn meal Johnny cakes, oysters, clam chowder, and New England clam bakes were adopted by early mmigrants to New England. Many of New Englands earliest Puritan settlers were from eastern England and also brought with them traditions of dairy products and baking pies and other foods. Baked beans, apple pies, baked turkey, and porridge became common Yankee dishes, and some are now common nationally during Thanksgiving dinners. Due to New Englands involvement in the Triangle Trade in the 18th century, molasses and rum were common in New England cuisine. Well into the 19th century, molasses from the Caribbean and honey were staple sweeteners for all but the upper class. Prior to Prohibition, some of the finest rum distilleries were located in New England. New England also has its own food language. In New England, hot and cold sandwiches in elongated rolls are called subs or grinders, and in still some sections of Greater Boston as Spukkies. This is opposed to the appellations hoagies or heroes in other sections ot the country. Sub is snort tor submarine sandwich, tor which Boston, Massachusetts is one of three main claimants for inventing. In Maine, the Italian sandwich a variation specifically made up of ham or salami, cheese, peppers, ickles, tomatoes and optional oil is popular, though usually kept distinct from other subs. New England hot dog rolls are split on top instead of on the side, and have a more rectangular shape. While overall smaller, when separated they have a larger soft surface area because of the way they are baked which allows for buttering and toasting, which are also commonly used for convenient serving of seafood like lobster or fried clams. Regional bread makers often differentiate between these and the more traditional-style American hot dog rolls by referring to the New England ariation as Frankfurt Rolls on packaging, with both commonly available next to each other on store shelves. Although when purchasing a cooked hot dog or seafood roll from a restaurant or food stand, the Frankfurt style is almost exclusively used. The cuisine in the Mid-Atlantic States is very varied. A trip through southern Maryland will make you feel as if you were crossing the Deep South, while up New York State, you may feel like a Journey through Canada. Delaware agriculture produces broiler chickens and eggs and its fishing industry is mostly centered on crabs, clams and oysters. Seafood, poultry and eggs, dairy products, cattle, soybeans, corn, and processed foods are the most remarkable food products in Maryland. The fruits and vegetables that grow in its rich soil New Jersey nickname, the Garden State but the truth is that food flavorings and other food processing products also a big industry there. Seafood and dairy products can also be numbered among New Jerseys food output. New York food industry delivers dairy products, apples, cattle and other livestock. Pennsylvania is big in food processing with factories churning ketchup, chocolate, ice cream and potato chips. However, you will also find dairy products, cattle, mushrooms, poultry, apples and sweet corn. Scrapple is a popular food in the Mid-Atlantic counties. Scraple is a mix of pork meat scraps and trimmings mixed with corn meal, flour and spices. It is made into a loaf, Slices are cut and pan fried or grilled in your choice fat for frying, dredging in flour before cooking is also optional. Cedric Maupillier is a new chef from the Mid- Atlantic region and he is known for his home style cooking. His restaurant Mintwood Place is in Washington, DC so its very upscale and kind of expensive. Hes creating delicious Franco-American comfort food in dishes like escargot hush puppies. There are many famous chefs from the New England region but the one I think of is Emeril Lagasse who is from Fall River, Massachusetts. He is famous for his Portuguese cooking and is a well-known chef. Both these regions have similar aspects in preparing eating taste and foods used. For example most of their dishes are based off of seafood or creamy soups. Both regions have kind of the same taste profile in which they both make non spicy items and arent big into deep frying yet unlike other regions of the world.

Trendr Information Technology Strategic Plan

Introduction The following represents a background of the company called Trendr. It exists in the small to medium enterprise category. Its revenue is $5 million per year. In addition, Trendr has growth potential. This comes from its revenue targets of $20 per year if it markets its products effectively. This will also come about if the company takes advantage of the emerging business opportunities throughout the country.Advertising We will write a custom term paper sample on Trendr Information Technology Strategic Plan specifically for you for only $16.05 $11/page Learn More Trendr is established in the central business district of London, where it has two boutiques located in up-market malls. The company also has an online presence, where it accepts pre-orders online. The company sells trendy clothing and footwear targeting the 18-32 age demographic in urban areas. It is a retailer sourcing merchandise from different suppliers in the UK and abroad, whic h it sells in its two boutiques located in upmarket malls in London. The company’s vision is to transform urban trends as a pacesetter in fashion and style. The company’s mission is the provision of merchandise that enhances the customers’ sense of style, fashion and esteem to increase the expression of self in society. Company situation – current Trendr intends to come up with several security features for its online business. The aim is to protect against intruders and fraudsters. The management also hopes to use technology to escalate the efficiency of procedures, especially in data management. The company is aware of the risk it faces when it launches its online selling platform. The company is presenting its products as trendy fashions. It has to appeal to a population that mostly exists online. Although it can also rely on traditional marketing channels, the company is still growing and does not have enough funds to sustain a traditional advertising campaign. Therefore, it must find a suitable strategy to use its limited marketing resources and still achieve sufficient communication with its target customers. The company is looking for a robust and scalable online integrated marketing communications platform. The platform should be available throughout. It should ensure that the company is accessible to its clients always. It should also ensure that the company can capture market trends. Therefore, consumer intelligence is a priority. The firm requires easy to use technology. It needs technology that is affordable and allows the management to make informed decisions. Therefore, in addition to consumer intelligence, the firm is also looking for the opportunity to have easy-to-interpret data. The data should be passed from senior managers to store managers and sales people, who are working in the field in different capacities.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your f irst paper with 15% OFF Learn More A description of five IT roles needed for success Based on the required technology solutions for the company, Trendr can proceed with a technology plan after fulfilling the following five roles. The functions should lead to a better traction of customer satisfaction and loyalty. The positions are senior technology administration, security administration, social media administration, database administration, and IT consultancy. Five or more personnel, depending on the need of the job, may fill these five roles. The networking infrastructure for the business will have a low footprint, given that there are two physical stores within the same city. Therefore, personnel also equipped to handle other roles such as the senior technology administration role can easily cover the role of network administration. The social media administration role will also cover web administration. The person occupying the office will have to be capable of leading teams, providing web support, and getting additional web support officers when needed. The work in social media administration will involve setting up of accounts, monitoring activities in social communication, channelling marketing messages through social media, running marketing campaigns, serving customer relations needs, and responding to any other inquiries that arise and are related to the Web 2.0 technology usage by Trendr (Van De Velde, Meijer, Homburg, 2014). There will be the database administration role, in addition to the two functions described above. The company will be handling information from a number of sources. It is the role of the database administrator as an individual or a team to come up with a database framework. It will ensure the goal of capturing and making information useful is achievable and operational. Here, the duties will include setting up the database, scaling it to include any additional communication channels that arise, and providing access pr ivileges to particular staff members. For example, the database administrator will link the Web 2.0 databases together in a company-wide system and then combine it with traditional information storage databases used in the company, such as financial records. Eventually, this should lead to a single repository with various access privileges that managers and line staffs can use to inform their daily job decisions.Advertising We will write a custom term paper sample on Trendr Information Technology Strategic Plan specifically for you for only $16.05 $11/page Learn More The internal IT consultancy role will cover all other roles that are not significant enough to qualify as separate actions. This will include the administration of the company’s intranet and the handling of cloud services accounts to ensure that service providers provide dedicated and required cloud services to the business. The IT consultant/s will be in charge of any research on th e main developments in information technology and keep the business informed of any new developments. This will allow Trendr to remain updated on its options for increasing its presence online, using tools to cut costs, and increasing its marketing and business objectives. It will also be able to operate efficiently in its public relations and human resource development functions. The IT consultancy role will involve the management of social media accounts to help the social media administrators, especially in the coordination of technical activities beyond the role of social media administrators. For example, the internal consultants will find service providers to develop the required mobile apps that enhance the social media strategy of the company. They will work with marketers and business development officers to interpret consumer intelligence reports, create frameworks for apps, social media account, and cloud computing infrastructure that supports solutions, which Trendr dema nds as part of its growth. SWOT analysis of Trendr Strengths Trendr already has a website. The website is efficient enough to take customer pre-orders on clothing and footwear. Trendr can plan its inventory based on the early feedback it obtains on its website. The presence of a website is strength because it provides the first step that both the customers and the company’s personnel can interact to build better relationships. Besides, the website gives customers an active communication channel that also gives Trendr intelligence on the demand trends for its merchandise. Creating additional social network accounts and directing users to them through communication on the website will be easy for Trendr. Consumers expect the company to have a social media presence as a business operating in the 21st century; thus, they will look for the options on its website. A website also provides an avenue for press releases to inform customers of developments in the business (Michaelidou, Siamagka, Christodoulides, 2011).Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another strong area is the willingness of the management to implement a technology strategy that should increase the operational scalability of the business, increase its presence online, provide it with business growth opportunities, and enhance its competitive advantage. The willingness of the management is a major factor for change management. The company is likely to face resistance as it develops its technology capabilities. Resistance might arise in employee training and acceptance of new formats of work performance. Employees may also restrict the need to avail their personal data to a centralized database; therefore, it will be the duty of managers to convince them. Doing this will require the managers to come up with change management programs that will ensure the technology intended for the business is successful, based on the recommendations of this report and any other finding. Weaknesses Lack of experience in e-commerce and online customer engagements may derail the dev elopment of a new technology framework for the business. It might take too long to train staff and create an additional office for personnel to handle technology roles. The business does not have sufficient funds for outright growth; thus, it will have to take the process slowly. This will hinder its ability to realize the benefits of technology integration as fast as it would technically be possible. Nevertheless, the business will likely succeed, albeit at a slower pace because the development will be ongoing. This is why the lack of experience appears as a weakness and not a threat. With the willingness of the management and the need for growth, it is important for the business to embrace technology to increase efficiency and cut costs. It might take a while, but technological change is inevitable as a common trend for most companies in the clothing and footwear retailing industry. Opportunities The first opportunity exists in the growing, youthful population in urban areas aroun d the United Kingdom and the rest of Europe. This demographic has access to both well-paying jobs and entry-level jobs. The target population has the disposable income required to support the business growth of Trendr. Besides, there is a growing availability of firms providing IT solutions at affordable rates. Competition in the IT start-up industry ensures that firms like Trendr can get mobile apps and cloud services at affordable rates. Trendr can take advantage of software as a service offering. These offers allow a company only to pay for use and save on capital expenditure. This option allows a company like Trendr to limit its initial capital expenditure and be able to adopt a wide-scale installation of IT systems, including mobile apps, social media, and cloud computing to catch up with retail industry trends (Stanphill, 2014). Threats Changes in social media usage trends serve as the biggest threat to the company’s growth. The firm might adopt a social media strategy that is outdated. It might also create integrated technologies for its social media that do not reflect the full opportunity for gathering consumer intelligence. Such an outcome is threatening because it goes against the purpose of the technological system installation in the company. It will leave the business with an installed capacity for marketing, communication, and commerce that does not provide an adequate competitive advantage. Five major goals for the information technology strategic plan Increase the efficiency of business services covered in the Trendr business structure of retail clothing and footwear with an urban customer base. Create enterprise practices and shared resources that allow every member of the business to communicate easily with other members, irrespective of their position. This should lead to informed and fast decision-making. Increase brand awareness of Trendr among its target consumer population to lead to a substantial increase in revenue from the fi rst year of implementing the technology strategic plan. Come up with a scalable IT infrastructure that allows Trendr to spread its operations throughout the country and abroad through e-commerce and partnerships with supply and distribution networks (Rodriguez-Ardura, Meseguer-Artola, Vilaseca-Requena, 2008). Link internal stakeholder relations with external stakeholder relations management duties to allow streamlined management of Trendr’s business growth. Speculation on three positive organizational impacts of implementing the strategic plan First, with an integrated technology system, Trendr will be able to develop marketing communications for one platform, such as social media, and concurrently engage its customers and staffs on issues related to the business. For example, it will be able to use one platform to inform clients of the current offers based on their shopping experience. In the process, it will find out about customer queries that went unanswered and then fo llow up with the employee concerned to satisfy the customers. Such actions will increase customer loyalty to the Trendr brand and improve its marketing through the word-of-mouth. Second, there will be an increase in the speed of decision-making. The company will be able to get live store feedback on customer interaction, stock movement, employee concern, store design, merchandise design, and supplier relationships. It will be able to match its marketing communication with the customer expectations and meet the expectations of its store designs and employee reception (KPMG, 2011). This will be made possible by the increased flow of information through an integrated system that is always live and provides various ways of access, such as the web, mobile apps, and text messages. Third, profit margins of Trendr will increase as cloud computing and social media marking reduce its costs and increase the revenue. References KPMG. (2011). Going social: How businesses are making the most of s ocial media. Web. Michaelidou, N., Siamagka, N. T., Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40(7), 1153-1159. Rodriguez-Ardura, I., Meseguer-Artola, A., Vilaseca-Requena, J. (2008). Factors influencing the evolution of electronic commerce: An empirical analysis in a developed market economy. Journal of Theoretical and Applied Electronic Commerce Research, 3(2), 18-29. Stanphill, J. (2014). Cloud computing should be a no-brainer solution for retail industry. Web. Van De Velde, B., Meijer, A., Homburg, V. (2014). Police message diffusion on Twitter: analysing the reach of social media communications. Behavior Information Technology, 1-13. doi:10.1080/0144929X.2014.942754 This term paper on Trendr Information Technology Strategic Plan was written and submitted by user Allan Powers to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Paul Williams of the Temptations essays

Paul Williams of the Temptations essays Paul Williams was a baritone vocalist of the original Temptations, one of the most successful and acclaimed male vocal groups of the '60s. He sang lead on a number of songs and was instrumental in engineering the band's exciting choreography and in developing its style. Williams was born July of 1939 in Birmingham, Ala. Williams, along with future Temptation Eddie Kendricks, sang in Ohio as the Cavaliers, moved to Detroit and developed a Detroit band, the Primes along with Kendricks and Kel Osborn, in the late '50s. The Primes were the inspiration for the Primettes, the group that eventually became the Supremes - the Primes' management felt a female version of the band would have similar success. The Primes were noticed by Otis Williams (no relation) who led the Detroit group Otis Williams and the Distants. Otis merged his group, which also included Eldridge Bryant and Melvin Franklin, with the Primes Paul, and Eddie (Kel quit) to form the Elgins in 1961. Since there was a group already with that name the group soon changed its name to the Temptations and recorded two unsuccessful singles for Motown's Miracle label. As a spoof, the group also went under the name "The Pirates." In 1962 the Temptations made the U.S. top 40 with "Dream Come True," then suffered a few more flops. But the group's matching suits and skilled dance moves developed by Williams, began to attract attention. After fighting with Paul, Bryant was fired and replaced by David Ruffin. The band started to work with Smokey Robinson, who wrote the Temptations' #11 hit "The Way You Do the Things You Do." The song began a long string of smooth soul-pop hits. In 1965 the group topped the Billboard Hot 100 with "My Girl", and also had hits with "It's Growing," "Since I Lost My Baby," "My Baby" and "Don't Look Back," on which Paul sang lead. One of Paul's most soul stirring renditions, was the ballad remake of the Stevie Wonder hit "For Once In My Life". T ...

How Delegates to Presidential Conventions Are Selected

How Delegates to Presidential Conventions Are Selected In the summer of every presidential election year, political parties in the United States typically conduct national conventions to choose their presidential candidates. At the conventions, the presidential candidates are selected by groups of delegates from each state. After a series of speeches and demonstrations in support of each candidate, the delegates begin to vote, state-by-state, for the candidate of their choice. The first candidate to receive a preset majority number of delegate votes becomes the partys presidential candidate. The candidate selected to run for president then selects a vice presidential candidate. Delegates to the national conventions are selected at the state level, according to rules and formulas determined by each political partys state committee. While these rules and formulas can change from state-to-state and from year-to-year, there remain two methods by which the states choose their delegates to the national conventions: the caucus and the primary. The Primary In states holding them, presidential primary elections are open to all registered voters. Just like in general elections, voting is done through a secret ballot. Voters may choose from among all registered candidates and write-ins are counted. There are two types of primaries, closed and open. In a closed primary, voters may vote only in the primary of the political party in which they registered. For example, a voter who registered as a Republican can only vote in the Republican primary. In an open primary, registered voters can vote in the primary of either party, but are allowed to vote in only one primary. Most states hold closed primaries. Primary elections also vary in what names appear on their ballots. Most states hold presidential preference primaries, in which the actual presidential candidates names appear on the ballot. In other states, only the names of convention delegates appear on the ballot. Delegates may state their support for a candidate or declare themselves to be uncommitted. In some states, delegates are bound, or pledged to vote for the primary winner in voting at the national convention. In other states, some or all delegates are unpledged, and free to vote for any candidate they wish at the convention. The Caucus Caucuses are simply meetings, open to all registered voters of the party, at which delegates to the partys national convention are selected. When the caucus begins, the voters in attendance divide themselves into groups according to the candidate they support. The undecided voters congregate into their own group and prepare to be courted by supporters of other candidates. Voters in each group are then invited to give speeches supporting their candidate and trying to persuade others to join their group. At the end of the caucus, party organizers count the voters in each candidates group and calculate how many delegates to the county convention each candidate has won. As in the primaries, the caucus process can produce both pledged and unpledged convention delegates, depending on the party rules of the various states. How Delegates are Awarded The Democratic and Republican parties use different methods for determining how many delegates are awarded to, or pledged to vote for the various candidates at their national conventions. Democrats use a proportional method. Each candidate is awarded a number of delegates in proportion to their support in the state caucuses or the number of primary votes they won. For example, consider a state with 20 delegates at a democratic convention with three candidates. If candidate A received 70% of all caucus and primary votes, candidate B 20% and candidate C 10%, candidate A would get 14 delegates, candidate B would get 4 delegates and candidate C would get two delegates. In the Republican Party, each state chooses either the proportional method or a winner-take-all method of awarding delegates. Under the winner-take-all method, the candidate getting the most votes from a states caucus or primary gets all of that states delegates at the national convention. Key Point: The above are general rules. Primary and caucus rules and methods of convention delegate allocation differ from state-to-state and can be changed by party leadership. To find out the latest information, contact your states Board of Elections. 2020 National Nominating Conventions: Dates and Sites The 2020 Democratic National Convention will be held from July 13th to 16th, 2020, at the Fiserv Forum in Milwaukee, Wisconsin. Since by tradition, the convention of the party currently holding the White House is held after that of the opposing party, the 2020 Republican National Convention will be held on August 24th to 27th, 2020, at the Spectrum Center in Charlotte, North Carolina.

The advantages and disadvantages of BACI design and its approaches Essay

The advantages and disadvantages of BACI design and its approaches - Essay Example 2009).The BACI design requires data from two sites namely the control site and the impact site. The sites are viewed as pairs and forming a block of time. The required data is collected a number of times before the impact begins as well as after. According to Anderson, et al. (2009), there are two treatments namely â€Å"Before-After† and â€Å"Control-Impact†. The first treatment is of primary interest during the second of secondary interest to the researcher. If there is an environmental disturbance that affects the given population, academics argue that the different interactions are prevailing in the statistical mean rest responsible for the abundance results seen in the sampled population. It is arguable that the differences impose control and potentially affected location before the disturbance and that difference after the disturbance (Lucas et al. 2013). The final problem is that there are certain environmental disturbances that cannot be detected by using the BACI design; these disturbances alter the temporal pattern of variance of abundance when statistical calculations are involved (Lucas et al. 2013). 2. Behavioral element developed by the birds such as avoiding the vicinity of the turbines. This can have an effect on the birds such as displacing them from their natural habitats and affecting their movement patterns This is a design made to analyze changes in means because of human activity. The simplest form involves collecting data on the activity and comparing it with the data from the event. The standard approach is to treat data as independent samples and to compare the samples using the two-sample test. Any differences found in the samples are associated with the given activity. However, it is difficult to make a causal inference as the data collected is observational and depends on several assumptions (Langston, Pullan & Council of Europe, 2010).The Disadvantages of this design is that

The influences of innovation in Apple's Company Case Study

The influences of innovation in Apple's Company - Case Study Example An organisation may go for innovation in any area which it finds most appropriate for the moment. These areas include process innovation, value innovation, innovation in organizational structure and product innovation. Likewise, the influence or motivation behind innovative thinking might be value driven, product driven, consumer driven, competition driven and the like. In this context, the present study aims to explore the key drivers or influences that made Apple Inc, the leader of information and communication technology with constant innovative ideas and developments. It is always fascinating for a researcher to go in depth in the area of his/her research. Here, also the researcher seeks to explore why Apple Inc has been introducing innovations in its business operations. Thus, the basic purpose of the present study is to identify and assess what factors influence Apple Inc to become innovative and leader in the industry. Specifically, the research objectives can be detailed as below: The study is basically a descriptive one as it seeks to identify the factors that contribute to the introduction of innovation in the firm. The factors that are taken care of in the study are product, process, and management structure. In addition the influences of innovations studies are consumers and competition, price, and market leadership and growth. It takes a survey approach in which data are collected from a selected group of respondents and the same is used to arrive at logical conclusions to the study. 3.2 Population and Sample This survey research is conducted among the key personnel (those at the helm of the firm responsible to take strategic decisions). All the key personnel across different department, therefore, constitute the population of the study. However, it is impossible to interview all the executives at the top management to gather data for the study and therefore, a convenient sampling procedure is applied to select a limited number of respondents to avoid the excess resources, time and efforts to carry out the research. The sample key personnel (executives) are conveniently selected by the researcher; who he thinks are most appropriate for interview and data collection. 3.3 Data Collection and Instruments The data are collected through special interviews conducted among the key personnel of the firm. A carefully drafted interview schedule is prepared to collect data on the important aspects of the study. All efforts were made to avoid irrelevant and illogical questions that consume precious time of the very distinguished and busy executives. The questions were prepared in such a way that incorporates all the following important variables of the study and find answers to all research questions. The questions are prepared using Five point Likert's scale as most of the questions are of qualitative in nature. Scaling and measurement is found to be appropriate for the study as it allows the

Perfect competition V. Monopolies Essay Example for Free

Perfect competition V. Monopolies Essay In the American Economy, business is controlled by the government and the consumer. When a person is the owner of a business that is alone in its product that it provides for the consumer, it is said to be a monopoly. As a monopoly you have sole control over price. Monopolies are regulated by the government in order to prevent the misuse of power that a monopoly has. If a person can only get turkey, for example from one store. Then the store can charge a lot more for that turkey than it could if the store next door was selling it too because then there would be competition. Also, the store would not have to produce a better quality of turkey because there would be no reason for it to do so. In this situation the consumer is taken unfair advantage of by the business owner, in this case the store. Government regulates monopolies to promote a perfect competition economy and to get rid of the turkey situation discussed above. The benefits of a perfect competition economy benefit consumers. For example, if we go back to the store, in a perfect competition economy all of the stores have turkey. Now the stores want to make sure that the turkey that they sell is the best turkey and cost the least. In this situation they are competing for the consumers business. However, business owners of a monopoly situation disagree with the government. When there is a business that has the potential to become a monopoly the government watches it very closely and the business has to go through the government for mergers and such. The more the business becomes a monopoly, the more the government says no to the businesss requests. For example, there is Microsoft. The government has been working to keep Microsoft from being the big business that it is today. So, in conclusion, a perfect competition economy makes benefits for the consumer. Likewise, a monopolistic economy makes benefits for the business owner. On the flip side, a perfect competition shows drawbacks for the business owner and a monopolistic economy shows drawbacks for the consumer. The best way to run an economy is to have a balance between the two options. Americas economy does this.

Libya: A Deep and Rich History Essay -- essays research papers

Libya: A Deep and Rich History In the beginning of the 20th century Libya was a country that was not to populate nor did it have much power. The name Libya was given by the Italians, who had a major influence in Libya from 1911 until the end of World War II. At the turn of the century the Ottoman Empire was in control of Libya, which at the time was spilt up into three parts. One part was around Tripoli called Tripolitania in the west. The second was around Banghazi called Cyrenaica in the east. The third was in the southwest part of the country called Fezzan. Over the next 90 years Libya would see it shares of rulers and bloodshed. Some important factors that have helped Libya become the country it is today were the creation of the Sanusiyah brotherhood and their resistance against the Italians, Italian colonialism from 1911 to WWII, Libya gaining it’s independence, and the discovery of oil in the late 1950’s. So much has happened to Libya in the last 90 years, which has developed a unique history t hat involves a country over coming annexation and leading up to Libya becoming an independent country. The Ottoman Empire had been in control of Libya since the 16th century. The Karamanli dynasty ruled the area around Libya, Algeria, and Tunisia from 1711 to 1835. Over the 124 years they were in power there were many rulers, but it was not until the Ottoman decided to review how that area was being run and decided to change to control to include officials from Istanbul and limited that areas modernization so that it was the same with the rest of the empire. One of the most important events in Libyan history was the formation of the Sanusiyah brotherhood in 1837. This brotherhood was an Islamic order that preached a stricter form of Islam. The Sanusiyah would give people help and tell others how things should be done. This gave all the new followers a feeling of unity. The original meeting place of the Sanusiyah was in the ruins of Cyrene in eastern Cyrenaica, but was moved to the oasis of Jaghbub near Egypt. The founder was called the Grand Sanusi. His son took over in 1895 and tried to gain influence southward in the oasis of Al-Kufrah. The Ottomans noticed this and did not intervene, but keep their eye the situation. In 1902 Italy saw that the British and the French were not that interested in Libya. They gave their blessings for the Italians to pursue the... ...on sites that were claimed to be â€Å"terrorist centers.† One of the sites was Qaddafi’s home and his young daughter was killed. The major part of the damage was done to other military sites. When things could not get any worse between Libya and the U.S., it was discovered that Libya might be making chemical weapons. This led to the U.S. impose sanctions against Libya. Libya has had a rich and extensive history in the last 90 years. It is clear that Libya is a country that has developed from depending on other countries to being a country that is in charge of how it is run. Libya has really grown by producing and exporting oil. The oil was a key factor in getting Libya on its feet. Today many people visit Libya to see how this country has developed over the last 90 years.   Ã‚  Ã‚  Ã‚  Ã‚   Works Citied Chapin Metz, Helen. Libya A Country Study. U.S.A.: Secretary of the Army, 1989. Microsoft Encarta Encyclopedia. Libya. Microsoft Corporation, 1996. Wright, John. Libya. United States of America: Frederick A. Praeger, Inc. 1969. Wright, John. Libya, Chad, And The Central Sahara. U.S.A.: Barnes & Noble Books, 1989.

A Linguistic Analysis of Obama’s Inaugural Address

Rhythm and Rhetoric: A Linguistic Analysis of Obama’s Inaugural Address Liilia Batluk Supervisor: Stuart Foster School of Humanities Halmstad University Bachelor’s thesis in English Acknowledgment My appreciations to my supervisor Stuart Foster for very helpful advice during the research. Abstract In this essay I shall analyze Barack Obama’s Inaugural Address, January, 2009 from the perspective of various linguistic techniques. More specifically, I shall propose and focus on the idea that the composition of the speech has an aim to create a unity of the speaker and the audience in order to deliver the message.Moreover, the speaker maintains the atmosphere of unity throughout the speech, so that the speech produces an effect when the audience becomes a co-author of it. My thesis will also discuss some aspects of persuasive strategies employed in the speech from those dating back as long as Ancient Greece to temporal discourses. The aim is to analyze how the use of a number of linguistic approaches creates a speech which senses an agreement and co-operation between the orator and the audience. Table of Contents Acknowledgement Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. . Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 2. Context: historical, cultural and social circumstances †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 2. 1 Social and cultural background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2. 2 Historical/political context . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 3. Methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4. Rhetorical and linguistic strategies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 7 4. 1. The use of personal deixis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 4. 2. Rhythm †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 4. 3. Parallelism and foregrounding †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. .13 4. . 1. Parallelism – syntactic and lexical†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 4. 3. 2. Parallelism and alliteration †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 4. 4. Rhetoric: lexical chain for the planned changes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 4. 5. Citing other orators †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 4. 6. Elements of preaching †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. .20 5. Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 Works Cited †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 Appendix 1. Introduction This essay’s aim is to analyze Barack Obama’s Inaugural Address, January, 2009 applying various linguistic approaches.The linguistic devices used in the speech will be in focus in my research. It is a qualitative research, that is to say, the primary data is a verbal protocol, whose intertextuality – in the aspects of meaning and meaning production – will be analyzed with the help of such approaches as content analysis, critical theory and discourse analysis. I will try to unfold the sophisticated linguistic composition of various techniques lying in fields of semantics and rhetoric, employed by Obama and argue that the coherent use of them produces the desired effect in the delivery of the message.A Presidential Inaugural Address is a ceremonial speech, made by a newly elected president of the USA, marking a new Presidential term. The Oxford Guide to the United States Government states that a speech â€Å"sets the tone for the administration† and that â€Å"presidents usually stress unity and bipartisanship after what is sometimes a divisive and bitter Presidential campaign† (â€Å"inauguration, Presidential†). There are no regulations concerning the length or issues of the speech, it is only language which is specified by the Constitution.The richness of the English language is employed to produce the first Presidential address to the nation and the world, the speech which is in focus of the world-wide mass media. An inauguration ceremony takes place at the Capitol on January, 20 and is usually attended by a large crowd, to which President speaks to. Presidents usually have a prepared text of the speech. Obama seemed to have learned his by heart and often appealed to the audience in the form of life performance interrupted by applause, which is indicated in the transcript.The term performance, introduced by Chomsky, will be used in this paper since it describes â€Å"the way the individual goes about using language† (Mey 5). The term reflexes the issue that I will analyze, that is to say, not only the words used by the speaker as a lexical register, but also the context in which the speech is situated. Having been skillfully coordinated, they create the 1 performance that aims the delivery of the message. I will focus on the structural and functional properties of the language, the combination of which enables the speaker to achieve the goal of the performance.In chapter 2, I will introduce the historical and cultural context in which the speech was made. Context is defined as â€Å"circumstances that form the setting for an event, statement, or an idea, and in terms of which it can be fully understood† (Oxford Diction ary of English, context noun). Defining the term context as dynamic, Mey states that it â€Å"is about understanding what things are for; it is also what gives our utterance their true pragmatic meaning† (41). The context is vital for analysis of any speech, particularly made in public.I will draw attention to the historical, cultural and social circumstances during the election campaign, which preceded the Presidential address. In subchapter 2. 1, the cultural and social background of Obama will be described. During a presidential campaign, any personal details of a candidate may be significant; they indicate the electors’ preferences and, possibly, expectations. A President’s address, in turn, is based on audience’s expectations. That is why, I think, this aspect should be taken into account while analyzing the speech.The historical/political context will be introduced in subchapter 2. 2 and will be devoted to the historical, political, economic and soc ial aspects in American society, the complexity of which made it possible for a colored man to become President of the USA for the first time in the country’s history. This subchapter also provides information about certain features of AfroAmerican traditional sermons, which, arguably, have influenced the president’s address. Chapter 3 describes methodology of this work, that is to say, general approaches in this research. 2Chapter 4 is devoted to the analysis of the speech from rhetorical and linguistic approaches. Since the address is a speech made in public, a rhetoric study, which is tightly linked to the use of linguistic devices, is worth doing. Subchapter 4. 1 is focused on the use of personal deixis in the speech and their role in aiming the delivery of the message. The choice of deixis, I will state, is carefully and skillfully made in order to foreground or background particular objects, so that to consider them appearing in more or less favorable aspects. In subchapter 4. , I will rearrange some extracts from the speech into stanzas – the structure of writing related to poetry – which I find to have strong links in the address. Referring to theories in linguistics dealing with parallelism, didactic poetry, rhythm and metrics I will try to prove the idea that the speaker uses rhythm as a tool for creating an emotionally agreeable atmosphere and an easily memorized message in his performance. In subchapter 4. 3, the role of parallelism and foregrounding in the complex of the linguistic devices employed in the speech will be analyzed.They are the tools which strengthen or weaken objects in the chosen extract, depending on the goal which the speaker sets up. The subchapter is divided into two sub-subchapters, focused on syntactic and lexical forms of parallelism – 4. 3. 1 and the relationship with alliteration – 4. 3. 2. Rhetoric will be in focus in chapter 4. 4, particularly, the lexical register which reflects the intention to introduce forthcoming changes in the new administration’s policy.The attention will be drawn to the choice of words related to the innovative projects, which appear to be as presumable as the change of generations. In his speech, Obama cites other famous orators both directly and indirectly. Chapter 4. 5 draws parallels between some points in the address and speeches of Dr Martin Luther King and Rabbi Joachim Prinz. 3 In the inaugural address, as well as in his other speeches, Obama uses elements of preaching, which have already been noticed in mass media and academic studies.Chapter 4. 6 draws attention to the use of words from the Bible, Afro-American traditional sermon and the role of transcendental theme in political rhetoric in the USA. In chapter 5, I will connect the discussed issues on the linguistic devices employed in the speech, which aim to maximize the effectiveness of the delivery of the message. The discussion on this subject will be presented here. Chapter 6 is the conclusion, where the analyzed aspects of various linguistic discourses will be summarized.I will conclude that their combination makes a significant contribution to the success of the speech made in public. 2. Context: the historical, cultural and social circumstances The social and historical context plays a significant role in understanding the message of the speech and analyzing it. The term context is defined as: those parts of a text preceding and following any particular passage, giving it a meaning fuller or more identifiable that if it were read in isolation. The context of any statement may be understood to comprise . . . he biographical, social, cultural, and historical circumstances in which it is made (including the intended audience or reader). (The Oxford Dictionary of Literary Terms, context) In the following chapter I will describe the social and cultural aspects of the context preceding the performing of the Inaugural Address. 4 2. 1 Social and cultural background In November 2008, Barack Obama became the first African American president in the history of the United States. His electoral victory was considered to be a breakthrough in the social and political aspects of the American society.He embodied the dream of millions of his fellow citizens to come true, including Martin Luther King Jr. , with whom Obama is often compared and whose principles he maintains. BBC News stated that â€Å"for many . . . Barack Obama’s presidency will be the culmination of Dr King’s dream† (1). The day before the inauguration, Obama drew attention to the resemblance when he â€Å"helped to decorate a community project in Washington in memory of Dr King† and used his idea for a deeper alikeness by saying that â€Å"we resolve that as we walk, we must walk together.And as we go forward in the work of renewing the promise of this nation, let’s remember King’s lesson – that out separate dream s are really one†. (BBC News, 1) It is remarkable that, besides the fact that Obama is biracial, religion is said not to have played any particular role in his childhood, since his father had no particular influence on him and his mother was â€Å"an agnostic humanist†, while â€Å"the grandparents who helped to raise him were not religious† (F. I. Greenstein, 209). The President represents a large number of the Americans in the sense of his ethnic and social background.Being dark skinned, he was brought up by his white maternal grandparents apart from a few years when he lived and attended primary school in Indonesia. Obama later wrote that, during his youth he experienced â€Å"a variety of cultures in a climate of mutual respect† (Honolulu Star-Bulletin, 2007). Here could be mentioned the role of his wife, Michelle, a genuine representative of the African American population in the electoral campaign, but further discussion of this is beyond the remit o f this essay. 5 2. 2.Historical / political context The presidency of an African American person would probably not have been possible a few decades ago; many people claimed that they would never have dreamed that they would see a dark skinned man becoming a president of the United States. Obama realizes this, having said that he is a son of a man who â€Å"less than sixty years ago might not have been served at a local restaurant† (Obama, 5). A new generation has grown up since Martin Luther King Jr. gathered millions of people for peaceful marching to Washington in order to campaign for the identical rights for all races.The political situation is also an important aspect of Obama’s victory. The former president’s administration involved the country in a wearisome war with Iraq, an unpopular war from which the country seems unable to extricate itself. Along with a military mission in Afghanistan, it has cost an enormous amount of money to the tax payers. On to p of that, the deep recession in the economy, which started at the time of the election debates and which is said to be the worst one since the Great Depression, in a general understanding, damaged the popularity of the Republicans.A new, â€Å"fresh face† of a relatively young candidate appeared on the political stage at this moment, who â€Å"promise[d] healing† instead of fighting. Not only did he promise changes, but he also spoke a language of young people, which associates with ability, opportunity and making new crucial decisions (Capone, 2972). The candidate, Barack Obama, made a â€Å"meteoric rise to national prominence† (Greenstein, 206). 3. Methodology This essay’s research is qualitative and the speech will be analyzed by employing a number of theoretical approaches in the fields of semantics, pragmatics and rhetorical criticism.The use of various linguistic devices employed in the speech, which contribute to the aim of any 6 speech and, part icularly, a public one held by a politician, will be examined. Thus, the aim is to analyze the complexity of the devices in the context and the intertextuality, which means that â€Å"all texts are . . . composed of other (pre-existing) texts . . . held together in a state of constant interaction . . . [hence] all text exist in a state of partiality and inter-dependency with other texts† (A Dictionary of Critical Theory, â€Å"intertextuality†).The format of C-essay does not present the opportunity to examine the whole speech from all possible approaches, hence, I will first analyze some excerpts from it in a framework of singular notions related to the theoretical basis of the above mentioned fields and then I will draw parallels between the notions. Roderick P. Hart’s conceptions on modern rhetorical criticism and Jacob L. Mey’s on pragmatics issues will be widely considered while completing the work on this paper. I will also refer to a study on Barack Obama’s South Carolina speech by A. Capone.The prepared text of President-elect Barack Obama’s Inaugural Address, as provided by the Presidential Inaugural Committee, is in the Appendix and referred to according to its numbered pages. 4. Rhetorical and Linguistic Strategies In his performance, Obama employs a complex of rhetorical and linguistic strategies, which allow the speaker to introduce and deliver the message in favorable context. Analyzing rhetoric, Hart says that â€Å"human history has been written by great persons authoring great orations for social betterment. Often, these great statements have seemed more poetic than pragmatic, as satisfying to the heart as to the head†(4).In order to distinguish a poem from a narrative story or any other type of message, I will try to highlight rhythm by employing a number of linguistic devices including metre and parallelism. Simpson defines metre as â€Å"an organized pattern of strong and weak syllables† and 7 its â€Å"repetition into a regular phrasing across a line of verse† (15). Stanza is a product of correspondence of and â€Å"the length, metrical scheme and rhythmical pattern [of the verse lines] with those of at least one other such group of verse lines in a poem† (The Concise Oxford Companion to English Literature, â€Å"stanza†).An extensive use of pronouns ‘we’, ‘our’ and ‘us’ in combination with a particular lexical register aims to foreground the desired effect of unity and communion the speaker and the audience. 4. 1. The use of personal deixis Deictic expressions, known as deixis, can be interpreted only in the context in which they are used. The word deictic derives from the Greek language and is used for pointing a subject. I will focus on the use of deixis employed in the speech which, I will argue, creates an effect of unity on one side and â€Å"outsiders† on the other.In his analysis of Obamaà ¢â‚¬â„¢s electoral speech, Capone indicates that â€Å"a speaker is responsible for the positions or opinions advanced, but need not necessarily be the animator or even the author† (2967). He refers to Goffman for definitions of â€Å"a principal in the legalistic sense†, which involves imposing â€Å"self-identification† as we not I. (2967). By doing so, the speaker â€Å"become[s] a representative of the people† (2967). This pattern of seemingly speaking on behalf of the audience is focused upon in the present chapter.The use of person deixis in the speech, in these circumstances, is worth investigating. Unlike his previous public performances, where Obama aimed to convince the audience that he was the right candidate for the position of a congressman or, later, a president, here he is a victor and addressing his message from a position of Head of State. He, probably, does not need to put his personality in focus any longer, but rather needs the support for his future challenges. In this case the pronoun I, which was used generously in Obama’s previous 8 peeches, emerges only three times in his inaugural address in its beginning: â€Å"I stand here today . . . I thank President Bush . . . Today I say to you . . . â€Å" (Obama 1). The first person pronoun â€Å"I† does not appear any more in the performance. Obama favors the third person plural pronouns we, us and our(s) in the rest of the speech the pronouns which play their significant role in creating a sense of unity of the speaker with the audience. We, us and our(s) are employed 61, 20 and 65 times respectively and are, probably, the most often used words of the speech.The speaker does not distance himself from the American people; instead, everything the president proclaims further seems to be issued by us – the people of America. According to Capone, â€Å"a political speech is in itself an interpretation of the audience’s feelings and needsà ¢â‚¬  that allow â€Å"the audience to build its own intentionality† while a politician reflexes them (2969) . The above mentioned pronouncements are employed as the inclusive ones throughout the text.The speaker, in this case, is a member of the society to which he speaks. Whether he speaks of the previous achievements or the future plans, the orator claims them to be a commonality, which means that he shares responsibility for everything being said with the audience. As a result, the audience seems to become a co-author of the speech, providing that they approve of it, and they do so by frequent applause. Thus, the president speaks on behalf of the American people: â€Å"On this day we gather . . . we come to proclaim . . †. The addresser has a message to his opponents, and the pronouns they, their, those and some are served as if to indicate a distance between the American people, of whose behalf Obama speaks , and those â€Å"who question the scale of our [the Am ericans] ambitions† (Obama 3) . The victory in the election, presumably, allows the new president to associate himself with the majority of the nation and to look down at â€Å"the cynics [who] fail to understand [is] that the ground has shifted beneath them† (Obama 3).By carefully chosen pronouns, the speaker foregrounds the Americans, whose ideas he articulates and backgrounds the rest, who â€Å"have 9 forgotten what this country has already done† (Obama 3). Having repeated by then we and our dozens of times and created a panoramic picture of the nation’s achievements, the present state and the future challenges, Obama has little difficulty opposing and disparaging â€Å"those who prefer leisure over work, or seek only the pleasures of riches and fame† ( Obama 2). 4. 2. Rhythm Among the complex of the devices that Obama operates in the speech, I will argue in the following sub-chapter, the rhythm plays a significant role. Rhythm contributes to de livering the message in a most effective and agreeable way. Ancient Greeks used didactic poetry, not as a literary genre but, rather, to give instructions applying to it â€Å"as being more easily remembered than prose† (The Concise Oxford Companion to Classical Literature, â€Å"didactic poetry†). Moreover, poetry brings sentimental feelings which either thrusts disturbing thoughts or stresses them, depending on the context of the text.Words often have double meaning and can be interpreted differently. In poetry one can â€Å"play† with words employing their phonetic features, metaphors and sonic effect. In the following excerpt from the speech, the first line in the first four stanzas (the fourth one, however, has a conjunction â€Å"and†, which neither disturbs the rhythm nor change the meaning) starts with the same phrase â€Å"we will† followed by a verb phrase. The other three lines follow the main idea expressed in the first one. They are si milar both rhythmically and metrically.The last stanza is different in the structure and introverted, since â€Å"the thought veers from the main theme and then returns thereto† (Catholic Encyclopedia (1913), â€Å"Parallelism†, 2/4). Instead of starting, it finishes with the same construction â€Å"we will† followed by a verb phrase. In the speech, a vestige of a poem emerges from time to time, both in terms of rhythm and lyrical contexts of the word related to nature (as the Romantic poets would do) for describing 10 practical, moreover, technological purposes.I will try to rearrange an extract into stanzas, where each one (except the last one) consists of four lines and is, therefore, called quatrain (The Concise Oxford, â€Å"stanza†). The last stanza brings a conclusion; and the last verse in the stanza sounds as if it were a final chord in a piece of music: We will build the roads and bridges, the electric grids and digital lines that feed our comme rce and bind us together. We will restore science to its rightful place, and wield technology’s wonders to raise health care’s quality and lower its cost.We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools, and colleges and universities to meet the demands of a new age. 11 All this we can do. And all this we will do. (Obama 2) The sun and winds are invoked to symbolise man’s need for the energy necessary to drive the economy. Obama does not speak a ‘dry’ language of economists; he prefers the language of poets. Hart compares an orator – a persuader – with a poet being â€Å"artistically creative.Both work with symbols to breathe life into ideas† and use â€Å"their imaginations to engage their audiences imaginations† (10). The meaning of every sentence rests beyond the bare words – it is metaphorical. Analysing arguments, Hart refers to Toulmi n’s work, applying to the term major claims as: a) the broadest, most encompassing, statements made by the speaker, b) lie at the level of abstraction higher than all other statements the speaker makes, c) represent what the speaker hopes will become the â€Å"residual message† in listeners minds (i. . , the main thoughts remembered when the details of the message have been forgotten), and d) are frequently repeated or restated in the message† (Hart 98). In the extract above, every sentence contains a major claim, according to its definition. The message does not consist of specific words having definitive meaning of the work planned; they are, rather, â€Å"the broadest, most encompassing†. What seems to strengthen the message is its rhythmical construction and repetition.Unlike the ‘prosaic’ parts of the speech, where the listener does not need to employ their imagination, the poetical ones require it in order to fill the gap in the meanings between â€Å"the sun and the winds†, which should â€Å"fuel our cars†, or work out the way â€Å"to wield technology’s wonders† (Obama 2). The structures of these stanzas follow the rules of synthetic parallelism, where â€Å"the theme is worked up by the building of thought upon similar thought† (Catholic Encyclopedia (1913), â€Å"Parallelism†, 2/4).These linguistic tools contribute to the speaker’s foregrounding of the idea of forthcoming changes by repeating the same or similar syntactic structures along with the 12 same phrase â€Å"we will†. Lexically, the stanzas also correspond. The theme of building and reconstruction the country’s economy progresses throughout the block with a final ‘chord’ where Obama seems to have changed his pre-presidential slogan â€Å"yes, we can† to â€Å"yes, we will†. 4. 3.Parallelism and foregrounding Parallelism is a product of â€Å"balanced arrangemen t achieved through repetition of the same syntactic form† (The Oxford Dictionary of Literary Terms, â€Å"parallelism†). Analyzing the text, one can find both syntactic and lexical parallels. Lexical parallelism is an effect of repetition of the same words or certain relationships between words, mostly belonging to the same word group, such as verbs or nouns. Giving examples of parallelism, scholars often refer to poetry and rhetoric.It seems that what they have in common is their appeal to the listener’s emotions rather than pragmatism. Foregrounding is based on â€Å"giving unusual prominence to one element or property of the text† (The Oxford Dictionary of Literary Terms, â€Å"foregrounding†). The devices such as repetition and giving a favorable syntactic position are commonly employed for creating a foreground effect. The background is, hence, a weaker and significantly less important component in the text is used as a tool for stressing foreg rounding.I would like to suggest that the following piece of speech consists of lexical parallels. To start with, the nouns ‘strength’ and ‘weakness’ are antonyms; by putting them in the same line the speaker creates the effect of parallelism based on contradiction. He continuously contrasts and contradicts the rights and wrongs in the text until ‘goodness’ eventually prevails over ‘evil’. For we know that our patchwork heritage is strength, not a weakness. 13 We are a nation of Christians and Muslims, Jews and Hindus – and non-believers.We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from the dark chapter stronger and united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itsel f; and that America must play its role in ushering in a new era of peace. (Obama 4) It is interesting that by contradicting and drawing parallels, the speaker achieves the effect of foregrounding.Before pointing out the goal, the speaker explains the reason for it and, hence, prepares the ground for the challenge, which seems achievable afterwards. Lexical and syntactic repetitions strengthen both the background and foreground of the text. Speaking about the diversity of the country, Obama uses the effect of antithesis making contrasts when mentioning the religious groups. The diversity of religions evolves from being simply contrastive, which might in other contexts be interpreted as divisive and, therefore, a problematic issue, to cohesion and solidarity of the purpose.Those elements, which rest on the side of ‘meanness’, fade away under the pressure of ‘goodness’. The following compounds of phrases seem predictable then: â€Å"hatreds – pass . . . tribe – dissolve . . . humanity – reveal† (Obama 4). 14 4. 3. 1Parallelism – syntactic and lexical The following extract is an example of both syntactic and lexical parallelism. The sentences begin with and are stressed by a prepositional phrase â€Å"for us†. It is followed by the noun phrase consisting of the pronoun â€Å"they†, which is followed by two verb phrases joined by a conjunction â€Å"and†.The sentences are not alike in the structures. That is to say, although their first verb phrase is intransitive, in the first two sentences, it is post-modified by a noun phrase and a prepositional phrase respectively. In the third sentence, the same prepositional phrase post-modifies the two intransitive verb phrases â€Å"fought† and â€Å"died†. These verbs have related meaning where fighting causes dying. In the second sentence, the phrases â€Å"toiled in sweatshops† and â€Å"plowed the hard earth† ar e quasi-synonymous as they both mean doing hard work.In addition to the parallelism, the repetition and the heading position of the phrase ‘for us’ produces the effect of foregrounding. The repetition and relationship of the phrases â€Å"they† and â€Å"for us† make the message of the passage more coherent. Everything â€Å"they† did, they did â€Å"for us†. In this case, what â€Å"forebearers† [sic] did, is not signified merely as a list of jobs, but rather as the effort they made for â€Å"a future generation†. The language devices serve as a promoter of the message here. For us, they packed up their few worldly possessions and travelled across oceans in search of a new life.For us, they toiled in sweatshops and settled the West; 15 endured the lash of the whip and plowed the hard earth. For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sanh. (Obama 2) 4. 3. 2. Parallelism and alliteration The Oxford Dictionary of Literary Terms defines the term alliteration as â€Å"the repetition of the same sounds – usually initial consonants of words or of stressed syllables – in any sequence of neighboring words†, remarking that in some poetry â€Å"alliteration rather than rhythm is the chief principle of repetition† (â€Å"alliteration†).The following block of supposed poetry contains both of the devices alliteration and parallelism. The adjectives â€Å"less† and â€Å"last† are not only repeated in the same stanza, but they also start with the same consonant â€Å"l†, consist of a single syllable and have similarity in the meaning. They both related to the tendency to minimize something to an unimportant level. Although the two first stanzas begin with the same pronoun â€Å"our†, they differ in the choice of linguistic tools. The effect of parallelism of the following two stanzas rests upon contradiction.Alliter ation is more vaguely expressed in the words starting with consonant â€Å"p† such as â€Å"pat†, â€Å"protecting†, â€Å"putting† and â€Å"passed† in the second stanza, and is absent in the third one. These two stanzas contain verbs and/or verb phrases having opposite meaning; they contradict each other and the parallelism is based on contradiction. Every stanza consists of a single, complex sentence, where intensity is accumulating in the first two lines in stanza 1 and 2 (in the third stanza that is line 1), and accelerating to its climax in the following line 3 and 4 relatively.Calling for action, Obama stresses the last syllables in 16 phrasal verbs – verbs of action pick up and dust off. The choice of these multi-word verbs obviously reflects the desire to emphasize the need for action: up and off associate with impulse and movement. The tension is growing from the first to the last verse with the conclusion coming as a final chord: Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished.But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions – that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America. (Obama 2) 4. 4. Rhetoric: lexical chain for the planned changes Hart defines the word lexicon as â€Å"words that are unique to a group or individual and that have specific rhetorical power . . . [;] by using preferred words a speaker can establish the right 17 to address the audience† (156).Considering the fact that rhetoric is a persuasive use of language, Hart is insistent that â€Å"rhetoric is an art . . . [which] creates a story out of nothing, using symbols to bring to life feelings we had forgotten we had, plans we had not yet considered† (7). He continues: â€Å"t he story rhetoric tells is always a story with a purpose; it is never told for its own sake† (7). In the following chapter, I will draw attention to some rhetorical techniques which contribute to the delivery of the message.More precisely, they are two of five â€Å"basic moves† as Hart define them: â€Å"(2) the speaker must come to be regarded as a helper rather than an exploiter; (3) the speaker must convince the listener that new choices need to be made† (7). In his address, Obama proclaims that the â€Å"time of standing pat . . . has surely passed† and the nation is to â€Å"begin again the work on remaking America† (2). In order to indicate forthcoming changes in various areas and to stress the novelties planned, he parallels them with ‘a new generation’ and ‘a new age’.He makes a specific lexical chain – the choice of vocabulary in order to indicate the expected changes in the society – whose aim is to create the atmosphere of unity and agreement similar to the ideal American family. The theme of ‘unity’ goes throughout the speech, and that is done by a carefully generated lexical chain as well as repetition. The feeling of unity is constructed in the very beginning – in the greeting: â€Å"My fellow citizens†, where the president identifies himself as one belonging to the society, rubbing away the invisible border between the stage and the crowd.The following step is to design the image of the nation as a family, where the ideals and traditions are transmitted from generation to generation- the word which is used quite extensively in the address. Obama creates ‘a solid ground’ for a consensus of the main issues with the Americans from the very beginning by claiming that â€Å"We the People have remained faithful to the ideas of our forebearers [sic], and true to our founding documents† (1). This idea is developed and reused in such a way that it reappears in the very end of the speech, where Obama cites the 8 words of â€Å"our (the Americans) father† â€Å"in the year of America’s birth† calling for unity and commitment. 4. 5. Citing other orators Obama has numerous times been compared with the black American civil rights leader Martin Luther King, and he himself draws attention to such a comparison. The day before the inauguration BBC News reported that â€Å"he reflected that Tuesday’s inauguration ceremony would take place on the same mall where many thousands gathered in 1963 to hear Martin Luther King’s lesson â€Å"I have A Dream† speech† (1).In fact, there was another political leader, who made his speech on the same day just before Dr King did – the national president of the American Jewish Congress Rabbi Joachim Prinz, whose words Obama cites and whose message he reintroduces. â€Å"The time . . . has come† phrase is excerpted from Dr Pri nz’s speech. His thought of â€Å"the time . . . for us to work together, for it is not enough to hope together – for it is not enough to pray togetherâ€Å" is edited and reused in Obama’s speech (Prinz, Civil rights). The time has come to reaffirm our enduring spirit† is the phrase which not only resembles Dr Prinz’s but proclaims a new â€Å"reaffirming† cycle in American history. Obama’s style of addressing the audience is also resembles Prinz’s. They both start with a rather formal address, changing then to â€Å"direct address . . . , a feature often found in personal correspondence†, such as Prinz’s â€Å"our fathers taught us†, â€Å"our children, yours and mine†, â€Å"we share† and Obama’s â€Å"our forebearers†, â€Å"our Founding Fathers†, â€Å"men and women and children of every race and every faith†, â€Å"we remain†. 9 4. 6. The elements of p reaching According to discourses of cultural criticism, Obama’s rhetorical style may be described as an American one. Hart refers to a number of scholars when stating that â€Å"one of the most distinctive things about American rhetoric is its curious combination of Transcendental and Pragmatic themes† where he continues â€Å"the transcendent strain in discourse gives it an â€Å"elevating† tone, the sort of tone one hears on inauguration day in the United States†(240). On this day, the president might feel inclined to mention â€Å"the words of Scripture†.He avoids favouring one single religion by referring to â€Å"scripture† rather than the Bible, which relates to any religion in the world and, although he cites Bible, the values he mentions are universal: the time has come to set aside childish things. The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that the noble ide a, passed from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness. Obama 2) In that block, one can feel the growing tension, which comes as a climax in poetry and culmination in a traditional, Afro-American sermon. It has elements of Gospel, where rhythm changes its pattern while the main idea is repeated. Obama’s style of public performance has been compared with preaching, particularly that which belongs to â€Å"the tradition of AfroAmerican preaching discourse†. Capone notices that â€Å"among the characteristics which parallel Obama’s speech style with Afro-American religious traditions is rhythmic structure, sensitivity and ‘elevation’ (2970). 0 Hart argues that the Americans are â€Å"a nation that seems to need a Holy Purpose for doing almost anything† (240). Speaking on politics and business, Obama â€Å"strengthens† his states b y referring to the Bible again – â€Å"hatreds shall someday pass . . . the lines of tribe shall soon dissolve . . . our common humanity shall reveal itself â€Å"(4). Transcendental theme supports the pragmatic thoughts, in other words, two themes collaborate so that the message maximizes its efficiency. 5. ConclusionThe analysis of Barack Obama’s Inaugural Address suggests that the speech was made by a skilful orator, who employed various linguistic and rhetoric devices for the efficiency of the address. They are tightly linked together and, at times, it is hard to separate one from another as they are often multifunctional. I would like to suggest that the high level of education of the speaker was helpful when setting various tools in collaboration, so that the use of them produced the effect of a desirable message, the one which the audience accepted as if it had come from it self.Learning from Ancient Greeks, President uses didactic poetry: persuading, convinci ng and easy-to-be-remembered rhythmic style when addressing to a wide audience of the Americans. Didactic poetry rests upon repetition and parallelism, which are the basic tools for creating an easily memorized message. Parallelism is, in turn, a part of a linguistic field of semantics. Focusing on parallelism employed in the speech, I have found that personal pronouns play a significant role in creating a foregrounding effect, which is an aspect of pragmatics. All these devices positively correlate with a rhetorical style, which the orator chose for the speech.The event took place at a historical mall, where some of the most prominent American orators have spoken to large audiences. In his speech, Obama stresses the strong connections between generations which he, as he states, is to endure, and employs other orators words in order to support the statement. 21 In an attempt to cover the most important values of the American people, Obama appeals to those which rest upon family and religion. He cites the Bible but quite carefully and, having pointed out the diversity of religions represented in the country, applies his words to universal, ‘transcendental truth’.He also creates an emotional atmosphere of a nation as a family, which suggests unity and support, the desire for a better future and a readiness for working hard on it for the next generation’s sake. The lexical register along with the foregrounding help to fulfill the task in a favorable view. The newly elected president needs his people’s support for the forthcoming reforms, which he has planned to carry out. The unity of the Americans, in order to receive their advanced approval, seems to be the aim of the President’s address to the nation. His speech is persuasive, but hardly aggressive.By using linguistic techniques, which have been employed by a number of the nation’s â€Å"Fathers† and which have proved to be successful and appreciated both by the audience present and forthcoming generations, Obama announces his address to his people in a favorable way. That is to say, the extensive use of pronouns ‘we’ and ‘our’ in combinations with the lexical chain discussed above, affects the speech in such a way that the audience, to some extent, might almost be considered to be participants in it and the President performs as a representative of the people.The various linguistic and rhetorical devices suggest that the orator articulates the ideas of the audience and that as a president, he represents the interests of his people. 22 Works Cited —. A Dictionary of Critical Theory by Ian Buchanan. Oxford University Press, 2010. Oxford Reference Online. Oxford University Press. Hogskolan I Halmstad. Web. 30 Mar. 2011 Akmajian, Adrian, et al. Linguistics: An Introduction to Language and Communication. 5th ed. The USA: Massachusetts Institute of Technology, 2001. Print. Bazzanella, Carla. †Redundancy, re petition, and intensity in discourse. † Language Sciences 33 (2011): 243-254.Web. 03 Feb. 2011. BBC News, â€Å"Obama honours Martin Luther King†, BBC. BBC News, 20 Jan 2009 Web. 29 Mar 2011. Capone, Alessandro. â€Å"Barack Obama’s South Carolina Speech† Journal of Pragmatics. 42 (2010): 2964-2977. Web. Greenstein, Fred I. The Presidential Difference. 3rd ed. Princeton and Oxford: Princeton University Press, 2009. Print. Hart, P. Roderick. Modern Rhetorical Criticism. Upper Saddle River: Allyn&Bacon A Pearson Education Company, 1997. Print. Lash, Scott. Another Modernity. 1998. Oxford: Blackwell Publishers Ltd, 1999. Print. Leanne, Shel. Say It Like Obama: The Power of Speaking with Purpose and Vision.USA: RR Donnelley, 2009. Print. Mey, Jacob L. Pragmatics: An Introduction. 1993. Oxford: Blackwell Publishers Ltd, 2002. Print. Obama, Barack. †Bararack Obama’s Inaugural Address†. The Inaugural Address, Washington, The Capitol, 20 Jan. Th e Washington Post. The Washington Post, 20 Jan. 2009. Web. 10 May 2011. —Oxford Dictionary of English, Ed. Angus Stevenson. Oxford University Press, 2007. Oxford Reference Online. Oxford University Press. Hogskolan I Halmstad. Web. 17 Feb. 2011 23 Prinz, Joachim. â€Å"I speak to you as an American Jew†, Web. 4 Apr 2011. http://joachimprinz. com/civilrights. htm/. –â€Å"Punahou left lasting impression on Obama. † The Associated Press. Honolulu Star-Bulletin. 2007. Web. 11 Apr 2011. http://archive. starbulletin. com. Simpson, Paul. Stylistics: A resource book for students. London and New York: Routledge, 2002. Print. Tenbrink, Thora. â€Å"Reference frames of space and time in language. † Journal of Pragmatics. 43. 3 (2011) : 704-722. Web. 18 Mar. 2011. —. The Concise Oxford Companion to Classical Literature. Ed. M. C. Howatson and Ian Chilvers. Oxford University Press, 1996. Oxford Reference Online. Oxford University Press. Hogskolan I Halm stad. Web. 18 Feb. 2011 —.The Concise Oxford Companion to Englishl Literature. Ed. Margaret Drabble and Jenny Stringer. Oxford University Press, 2007. Oxford Reference Online. Oxford University Press. Hogskolan I Halmstad. Web. 17 Feb. 2011 —. The Oxford Dictionary of Literary Terms. Chris Baldick. Oxford University Press, 2008. Oxford Reference Online. Oxford University Press. Hogskolan I Halmstad. Web. 22Feb. 2011. 24 Appendix Obama's Inaugural Address Remarks as Prepared for Delivery January 20, 2009 My fellow citizens: I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors.I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition. Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the o ath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents. So it has been.So it must be with this generation of Americans. That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age. Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.These are the indicators of crisis, subject to data and statistics. Less measurable but no less pro found is a sapping of confidence across our land – a nagging fear that America's decline is inevitable, and that the next generation must lower its sights. Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America – they will be met. On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord. 1On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics. We remain a young nation, but in the words of Scripture, the time has come to set aside childish things. The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness.In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted – for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risktakers, the doers, the makers of things – some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.For us, they packed up their few worldly possessions and traveled across oceans in search of a new life. For us, they toiled in sweatshops and settled the West; endured the lash of the whip and plowed the hard earth. For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sahn. Time and again these men and women struggled and sacrificed and worked till their hands were ra w so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction.This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished. But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions – that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America. For everywhere we look, there is work to be done.The state of the economy calls for action, bold and swift, and we will act – not only to create new jobs, but to lay a new foundation for growth. We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together. We will restore science to its rightful place, and wield technology's wonders to raise health care's quality and lower its cost. We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools and colleges and universities to meet the demands of a new age.All this we can do. And all this we will do. 2 Now, there are some who question the scale of our ambitions – who suggest that our system cannot tolerate too many big plans. Their memories are short. For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage. What the cynics fail to understand is that the ground has shifted beneath them – that the stale political arguments that have consumed us for so long no longer apply.The question we ask today is not whether our government is too big or too small, but whether it works – whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. And those of us who manage the public's dollars will be held to account – to spend wisely, reform bad habits, and do our business in the light of day – because only then can we restore the vital trust between a people and their government. Nor is the question before us whether the market is a force for good or ill.Its power to generate wealth and expand freedom is unmatched, but this crisis has reminded us that without a watchful eye, the market can spin out of control – and that a nation cannot prosper long when it favors only the prosperous. The success of our economy has always depended not just on the size of our Gross Domestic Product, but on the reach of our prosperity; on our ability to extend opportunity to every willi ng heart – not out of charity, but because it is the surest route to our common good. As for our common defense, we reject as false the choice between our safety and our ideals.Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expedience's sake. And so to all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and that we are ready to lead once more.Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with sturdy alliances and enduring convictions. They understood that our power alone cannot protect us, nor does it entitle us to do as we ple ase. Instead, they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint. We are the keepers of this legacy. Guided by these principles once more, we can meet those new threats that demand even greater effort – even greater cooperation and understanding between nations.We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan. With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet. We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you. 3 For we know that our patchwork heritage is a strength, not a weakness.W e are a nation of Christians and Muslims, Jews and Hindus – and non-believers. We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itself; and that America must play its role in ushering in a new era of peace.To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their society's ills on the West – know that your people will judge you on what you can build, not what you destroy. To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history; but that we will extend a hand if you are willing to unclench your fist.To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the world's resources without regard to effect. For the world has changed, and we must change with it. As we consider the road that unfolds before us, we remember with humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains.They have something to tell us today, just as the fallen heroes who lie in Arlington whisper through the ages. We honor them not only because they are guardians of our liberty, but because they embody the spirit of service; a willingness to find meaning in something greater than themselves. And yet, at this moment – a moment that wil l define a generation – it is precisely this spirit that must inhabit us all. For as much as government can do and must do, it is ultimately the faith and determination of the American people upon which this nation relies.It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighter's courage to storm a stairway filled with smoke, but also a parent's willingness to nurture a child, that finally decides our fate. Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends – hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism – these things are old.These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths. What is requir ed of us now is a new era of responsibility – a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task.This is the price and the promise of citizenship. This is the source of our confidence – the knowledge that God calls on us to shape an uncertain destiny. 4 This is the meaning of our liberty and our creed – why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath. So let us mark this day with remembrance, of who we are and how far we have traveled.In the year of America's birth, in the coldest of mo nths, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned. The enemy was advancing. The snow was stained with blood. At a moment when the outcome of our revolution was most in doubt, the father of our nation ordered these words be read to the people: â€Å"Let it be told to the future world†¦ that in the depth of winter, when nothing but hope and virtue could survive†¦ that the city and the country, alarmed at one common danger, came forth to meet [it]. America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children's children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God's grace upon us, we carried forth that great gift of freedom and deliv ered it safely to future generations. 5